Pricing

transparent on purpose

14 days free, then choose a plan. Simple monthly subscription, $0 platform fee on member payments.

Starter
$149 /mo
  • Single location
  • Booking + members
  • Intro offers + basic waitlist
  • Your own Stripe or Square account
  • $0 platform fee
Try 14 days free
Franchise
$249 /location/mo
  • Everything in Growth, for each location
  • HQ reporting included: reporting across every location
  • Clients and standards across locations
  • Full white-label, every location

Volume pricing for 10+ locations — talk to us

Try 14 days free

Every plan includes

  • ✓ 14-day free trial
  • ✓ Guided setup wizard
  • ✓ New-studio presale
  • ✓ CSV and Mindbody import
  • ✓ Layout maps for Reformer and Mat rooms
  • ✓ Custom domain for booking pages
  • ✓ Works with your website
  • ✓ $0 platform fee
  • ✓ No Stripe Billing fee

No Stripe Billing fee. We run membership renewals ourselves, so you pay only your processor’s standard rates, Stripe or Square — and PilatesCRM takes $0 of your transactions.

Try everything free for 14 days. Before your trial ends, choose Starter, Growth, or Franchise to keep using PilatesCRM.

Integrations

Works with the tools you already use

Payments, payroll, accounting, ad sync, ClassPass, and Google Business Profile connect on every plan.

Compare plans

Every feature, plan by plan

Everything in PilatesCRM, side by side. Prices are monthly; Starter and Growth cover one location, and Franchise is billed per location.

Plan comparison: features, limits, and add-ons on Starter, Growth, and Franchise
FeatureStarter$149/moGrowth$199/moFranchise$249/location/mo
Booking & schedule
Class scheduleIncludedIncludedIncluded
Client self-bookingIncludedIncludedIncluded
Late cancel and no-show rulesIncludedIncludedIncluded
Locations1 location1 locationIncluded: Billed per location
Spot booking & room layouts
Spot bookingIncludedIncludedIncluded
Room layoutsIncludedIncludedIncluded
Spot movesIncludedIncludedIncluded
Apparatus & class plans
Apparatus rooms, including ReformerIncludedIncludedIncluded
Class plansIncludedIncludedIncluded
Members & memberships
Client profilesIncludedIncludedIncluded
Memberships, packs, and creditsIncludedIncludedIncluded
Gift cardsIncludedIncludedIncluded
RetailIncludedIncludedIncluded
Intro offers & Second-Visit funnel
Intro offersIncludedIncludedIncluded
Intro follow-upNot includedIncludedIncluded
Visit funnelIncludedIncludedIncluded
Waitlists
Auto-book, claim window, and first to claimIncludedIncludedIncluded
Payments
Stripe or Square, one processorIncludedIncludedIncluded
Platform fee$0$0$0
Stripe Billing feeNone. Memberships are billed by PilatesCRMNone. Memberships are billed by PilatesCRMNone. Memberships are billed by PilatesCRM
ACH bank debit on membershipsIncludedIncludedIncluded
Card readerIncludedIncludedIncluded
Messaging
EmailIncludedIncludedIncluded
Two-way textingIncluded: Texting usage billed at cost — rates published soonIncluded: Texting usage billed at cost — rates published soonIncluded: Texting usage billed at cost — rates published soon
Approval queueIncludedIncludedIncluded
CampaignsIncludedIncludedIncluded
AI
Client scoresNot includedIncludedIncluded
Drafted messagesNot includedIncludedIncluded
Front desk
KioskIncludedIncludedIncluded
Check-inIncludedIncludedIncluded
Waivers and health intakeIncludedIncludedIncluded
Phone front deskAdd-onAdd-onAdd-on
Website & tracking
Schedule, pricing, and intro widgetsIncludedIncludedIncluded
Tracking codeIncludedIncludedIncluded
Lead webhookIncludedIncludedIncluded
Custom booking domainIncludedIncludedIncluded
Marketing websiteNot includedNot includedNot included
Branding & white-label
Booking-page colors and logoIncludedIncludedIncluded
White-label: booking pages, member app, and PWANot includedIncludedIncluded
Integrations
ClassPassIncludedIncludedIncluded
Gusto, ADP, Paychex, and QuickBooks PayrollIncludedIncludedIncluded
QuickBooks and XeroIncludedIncludedIncluded
Meta and Google ad syncIncludedIncludedIncluded
Google booking linkIncludedIncludedIncluded
Google profile sync: hours, closures, and servicesIncludedIncludedIncluded
Google reviews and repliesNot includedIncludedIncluded
Google postsNot includedIncludedIncluded
Google profile insightsNot includedIncludedIncluded
Staff & payroll
Instructor payIncludedIncludedIncluded
Sub requestsIncludedIncludedIncluded
Roles: owner, manager, instructor, front desk, accountantIncludedIncludedIncluded
Staff seatsIncluded: No capIncluded: No capIncluded: No cap
Analytics
Overview, standard reports, and CSV exportIncludedIncludedIncluded
Report builder, cohorts, churn risk, scheduled digests, goals, and Excel or PDF exportNot includedIncludedIncluded
Cross-location comparison, data API, and benchmarksNot includedNot includedIncluded
Visits, attendance, and intro conversionIncludedIncludedIncluded
Where clients come from: “How did you hear about us?” and word of mouthIncludedIncludedIncluded
Every step before a booking, return on ad spend, and lifetime value by sourceNot includedIncludedIncluded
Tracking links and QR codesNot includedIncludedIncluded
Source report across locationsNot includedNot includedIncluded
Labor and payroll exportIncludedIncludedIncluded
Accounting journalIncludedIncludedIncluded
Franchise
HQ reportingNot includedNot includedIncluded
Multi-locationNot includedNot includedIncluded: Clients and standards across locations
Volume pricing for 10+ locationsNot includedNot includedIncluded: Talk to us
Migration & onboarding
14-day trialIncludedIncludedIncluded
Setup wizardIncludedIncludedIncluded
CSV and Mindbody importIncludedIncludedIncluded
New-studio presaleIncludedIncludedIncluded
Support
In-app help, including older iPhone and iPadIncludedIncludedIncluded

FAQ

Clear answers

How does the free trial work?
Every new studio gets 14 days free to set up rooms, classes, and booking pages. Before the trial ends, choose a plan to keep using PilatesCRM — there is no free-forever tier.
What happens when my 14 days are up?
Choose Starter, Growth, or Franchise to keep using PilatesCRM. A paid plan is required once your trial ends.
Do you take a cut of member payments?
Never. PilatesCRM is a monthly subscription with $0 platform fee. Members pay through your own Stripe or Square account, and only your processor’s standard rates apply.
Do I pay a Stripe Billing fee on memberships?
No. Stripe charges an extra 0.7% for Stripe Billing, its recurring-billing product. PilatesCRM doesn’t use it. We run membership renewals ourselves, so you pay only your processor’s standard rates, Stripe or Square — and PilatesCRM takes $0 of your transactions.
Can booking pages use my own domain?
Yes. Connect a custom domain so members book on your studio’s web address, with your logo and colors.
How much is the Franchise plan?
$249 per location per month, with HQ reporting included — reporting across every location in one owner view, and no cut on class payments. Volume pricing for 10+ locations — talk to us.
Which plans include intro offers?
Every plan. Intro offers, with clear expiry and redemption tracking, are included from Starter up.
Is white-label included?
White-label is on Growth and Franchise: branded booking pages, a member app with your name and colors (an installable web app today; native iOS & Android coming), and no “Powered by PilatesCRM”. A custom domain for booking pages comes with every plan.
Do you build my studio website?
No — keep the website you already have. Add our booking widgets and tracking code to Squarespace, Wix, WordPress, or Webflow, then see visitors, form submissions, and which campaigns turn into bookings.
Where do smart suggestions show up?
In the tools that grow your studio: intro follow-up (Growth and Franchise), new-studio presales (every plan) and automations suggest the next follow-up, presale step or rule. Nothing sends until you approve it.

14 days free, then choose a plan

Start your 14-day free trial