Product

built for the reformer

Every feature below is built for Pilates — made for reformer studios and franchises, not generic gym software. Try it all free for 14 days.

Lake Norman Reformer · Today
Tue · 6 Oct
Today
9:30 am · Strong flow · Reformer · 2 / 5 checked in
MJMaya J.Intro 3-pack · visit 2Intro
CLChris L.10-pack · 4 leftSpot 2
PSPriya S.UnlimitedSpot 4
ATAlex T.5-pack · 2 leftSpot 5
RKRina K.Waitlist → bookedSpot 7

Booking & waitlists

Per-room and any-room queues, reformer embeds, and live waitlist status on the floor.

  • Waitlists promote automatically when a spot opens
  • Reformer and Mat rooms side by side
  • List, Kanban, and Calendar views
Schedule · All rooms
Tuesday · 6 Oct
Schedule

Layout maps for Reformer and Mat rooms

Map each room once — Reformer, Mat, or both — and clients book the exact spot your staff see at check-in.

  • A map for every room, laid out like your floor
  • Clients pick their spot when they book
  • Taken spots stay put, no double-booking
Book a class · Reformer map
Reformer flow · Wed 7 Oct
Time6:30 am
SpotSpot 3
PackIntro 3-pack

Memberships, packs & intros

Packs, attendance, intro expiry, and redemption in one member drawer — without franchise bloat.

  • Intro progress and expiry at a glance
  • Pack balances update on check-in
  • Next class always one tap away
Members · Intro active
Intro · 2 of 3
Maya J.
Intro 3-pack · expires in 9 days
Next classThu · Reformer flow
Visits2

Intro follow-up

SI

A drafted follow-up for every first-timer before their intro offer runs out, sent only after you approve it.

  • Funnel from intro booked to visit 2
  • One clear next class in every follow-up
  • Every first-timer’s next step in one list
Members · Intros
Intro clients
This week’s first-timers
  • Priya ShahFirst class Mon · 12:15 pm Reformer flowFollow-up sends Thu
  • Maya ChenFirst class Mon · 6:30 am Reformer foundationsBooked 2nd class
  • Jordan EllisFirst class Tue · 5:30 pm Strong flowBooked 2nd class
Nothing sends until you approve it

Opening a new studio

SI

Founding-member presale and waitlists before opening day.

  • Founding pricing with a hard cap
  • Opening waitlist that converts on day one
  • Countdown and claimed spots in one place
New studio · Opening Sat 7 Nov
Founding members · $79/mo
Presale open
Opening waitlist live · opens Sat 7 Nov

Automations

SI

Plain-language rules for follow-ups, waiver reminders and opening-day messages.

  • When → wait → send, in plain language
  • Turn any rule on or off in one tap
  • Approve every message before it sends
Automations · Second visit
WhenIntro visit 1 is checked in
Wait2 days, if visit 2 is not booked
SendText with one suggested class
Rule is on · you approve each message

Multi-location & franchise reporting

Locations roll into one owner view — without a platform cut on every payment.

  • Reporting across every location
  • One owner login, separate schedules
  • Your processor’s standard rates, Stripe or Square — $0 platform fee
Owner view · 3 locations
Today · all locations
Next class at each studio
$0 platform fee
  • Lake Norman9:30 am · Reformer flow · Studio AOn schedule
  • South End10:00 am · Intro reformer · Studio BWaitlist open
  • Ballantyne10:15 am · Strong flow · Main roomOn schedule
One schedule per location, one owner login.

Setup wizard + client onboarding

Guided studio setup, then client waivers and onboarding under your studio’s name.

  • Rooms, classes, and pricing in seven steps
  • Bookable within your 14-day free trial
  • Intro offer ready before your first booking
  • Digital waivers signed at first booking
Setup · Step 4 of 7
Studio detailsDone
Rooms · Reformer 7 · Mat 16Done
Class types & instructorsDone
Pricing & intro offerIn progress
Client waiver & onboardingNext

Retail / POS

Front-desk retail without leaving the schedule.

  • Sell packs and retail from the member drawer
  • Charge the card on file
  • $0 platform fee — only your processor’s standard rates, Stripe or Square
Front desk · Checkout
Maya J. · after 9:30 am Strong flow
Grip socks$16.00
Reformer 5-pack$140.00
Intro credit applied−$20.00
Total$136.00
Stripe or Square rates, no platform fee

Price & Openings Index

Local pricing and new-studio openings, delivered in the Studio Intelligence newsletter.

  • Drop-in and intro pricing near you
  • New openings within your radius
  • Monthly, in plain numbers
Studio Intelligence · Price & Openings Index
Reformer drop-in · 25 mi
Local price trend
New openings near you
━ Reformer drop-in   ┅ Intro 3-pack per class

Works with your website

Keep the website you have. Add our booking widgets and tracking code to Squarespace, Wix, WordPress, or Webflow — booking pages run on your own domain on every plan.

  • Booking widgets that drop into your site
  • See visitors, form submissions, and which campaigns turn into bookings
  • Custom domain for booking pages — every plan
  • Growth and Franchise: branded member app (installable web app; native iOS & Android coming), no “Powered by PilatesCRM”
Branding · Client app
Accent
Your studio, your colors

Clients book in a web app under your name — installable on their phone, with your mark and accent.

14 days free, then choose a plan