Software for Reformer Pilates studios

turn first‑timers into members

Booking, memberships and Reformer spot maps, plus a follow-up drafted for every intro client so their second class gets booked.

14 days free $0 platform fee on your own Stripe or Square Import from Mindbody

The gap

studios pay for confusion

Opaque stickers, fee stacks, and marketing that never shows whether a first class turns into a fifth. PilatesCRM is built for reformer studios and franchises — not generic gym software.

01

Sticker is not the bill

Flat monthly plans on your own Stripe or Square account — $0 platform fee. We never take a cut.

02

Visit 1 dies quietly

Every first-timer gets a drafted follow-up before their intro offer runs out. You approve it before it sends. SI

03

Ops without reformer sense

Layout maps for Reformer and Mat rooms, per-room waitlists, multi-location reporting — not a gym calendar glued onto Pilates.

Two moments that matter

The second class. Opening day.

Intro follow-up

SI

A drafted follow-up for every first-timer, sent when you approve

  • Priya ShahFirst class Mon · Reformer FlowFollow-up sends Thu
  • Maya ChenFirst class Mon · Reformer FoundationsBooked 2nd class

Opening a new studio

SI

Founding-member presale before opening day

Launch pack

Founding member · presale open

Product

Built for Pilates, end to end

Booking & waitlists

Per-room + any-room queues

Studio layout maps

Reformer and Mat rooms, spot by spot

Members & franchises

Packs, intros, multi-location reporting

MJ
Maya J.
Intro 3-pack · 2 of 3 · 9 days left
Intro

Works with your website

Booking widgets + tracking for Squarespace, Wix, WordPress, or Webflow

All features

Integrations

Works with the tools you already use

Stripe or Square, payroll, accounting, ad sync, ClassPass, and Google Business Profile — included on every plan.

See every integration

Blog

Studio ops, clearly written

Pricing

transparent on purpose

14 days free, then choose a plan from $149/mo · $0 platform fee and no Stripe Billing fee on member payments. Custom domain on every plan · White-label on Growth and Franchise.

Starter
$149 /mo

Single location · Booking + members · Intro offers · Custom domain

Try 14 days free
Franchise
$249 /location/mo

HQ reporting included · Full white-label · Billed per location

Volume pricing for 10+ locations — talk to us

Try 14 days free

Get started

run a clearer studio

Booking, members, and a clearer bill — built for reformer studios and franchises. 14 days free, then choose a plan.